Emergency Bra

Dr. Elena Bodnar won the 2009 Ig Nobel Public Health Prize for her extraordinary invention of a bra that instantly converts into two gas masks, one for the wearer and one for a friend of her choice. The emergency bra is meant to be a readily available protection against deadly gasses in the event of a terrorist attack. It would sure beats a wet bandana in the sexy department. In this video of Bodnar’s acceptance speech she has blast taking off her bra(s) in front of everyone and affixing the cups to the faces of three other (terrified) nobel prize winners before donning one herself. Her speech is a bit hetero-normative, but I forgive Elena because she is a crazy woman winning big awards for life saving ideas while putting bras on old white men’s faces. You can by your very own emergency bra here for just $29.95. Too bad it only comes in a B or C cup.

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  • Wow, that's an awesome concept! Sadly I'd need bigger than a C cup.
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