Every summer I start imagining myself strolling through the park with a paleta cart, bringing joy to the sun-warmed people of our city… selling dildos. Seriously, wouldn’t it be neat to have a a little E2B cart? Or a revamped Airstream trailer? We could make it look just like a silver bullet!
Well, the pesky marketing team at Trojan got there first. “The Trojan Good Vibrations truck hits New York July 28-30, aiming to capitalize, as Church & Dwight Co.’s PR firm Edelman puts it, on the city’s “food truck craze.” Just to be clear, Trojan will not exactly be selling vibrators out the back of the truck, but they will have iPads available for people to purchase them online after taking quizzes.” I hope that they are able to use this as a new venue to start healthy conversations about sexuality instead of just marketing a new product. Also, I’d be surprised if a certain sex shop is giving Trojan a hard time about their name choice.
